Before Physician Strategy Group, website development and periodic maintenance was a notoriously lengthy and burdensome task for the independent medical practice. With our solutions, we’ve eliminated many of the causes for delay and streamlined the process to break the stereotype that it takes months for you to get a quality, beautifully designed website. We’ll build your new website fast, and have it ready for you to review and approve in days – not months.
Search Engine Optimized
We know that a beautifully designed website has little value if it cannot be found and viewed by the patients you want to attract. That’s why all of our sites are developed with multiple features for Search Engine Optimization. We research what your potential patients are searching for and through link structure, tags, keywords, sitemaps and much more, we make certain your site has the best chance for being found by future patients.
Included with each package is a dedicated professional support team who will be there to answer any questions you may have and handle minor changes. The support doesn’t end when your site is launched. You’ll be able to call or email for technical support and site changes too – Built into the cost of your package.
- Good Package – 1 hour/month
- Better Package – 2 hours/month
- Best Package – 3 hours/month
Domain Registration and Site Hosting
Stake your claim on the web. We’ll either register a domain name for you if you don’t currently own one, or allow us to maintain your existing domain name registration. Both options are included in each package for up to 1 year.
The process starts with a template, but your finished product website is completely unique to your practice. The new website will reflect your branding, and have your logo, color themes, font styles, and messaging. In addition to the customizable look and features, you’ll also have the option to load your own pre-existing website content, or choose from our library of professionally written medical content. Even the content from our library is able to be modified as you see fit. This ensures your website will look exactly how you want and deliver the right educational content to your patients.
Content Management System (CMS) Platform & Training
A CMS gives you the means to create, edit, and publish your own content on the web in an easy-to-use interface. With only little training you can easily update or change your website’s content going forward. We train your internal website manager on the system, and are available for support or training as needed.
High Resolution Library Images
By signing up for a new site, you get access to a library of high-quality, high-resolution medical stock photos, images, renderings, and diagrams from Adobe. The image options are virtually limitless and will add that extra flare that a professional practice website needs. Each package contains a designated amount of images you can select from this library. Additional images can be purchased at an additional cost.
- Bronze – Up to 5 image
- Gold – Up to 10 images
- Platinum – Up to 30 images
Upload Your Own Images
We can use your photos! If you have images and own the rights to use them, we give you the ability to provide the high-resolution image files to our developer for use on your new site. You can specify where you would like them placed on the website, or allow our design team to choose the most appropriate location for the photos.
- Bronze – 5 of your images
- Gold – 10 of your images
- Platinum – All of your images
Google Maps Integration
We’ll integrate your site with Google Maps so that you’ll have a personalized map in your site’s contact section. Make it easy for patients to find your location(s) and get directions to your practice.
Your new site will be equipped to host video. This feature gives you the ability to add any existing practice videos you may have, or will be ready in case video production is in your future marketing plans. Although video production is not included in our packages, our team is highly experienced in videography and would be glad to speak to you about the process.
Each site will contain a Contact Form that gives your potential patients a chance to request a call or email while they are on your site. The form is linked to an email address of your choosing (typically someone in your business office) so that you get a real-time notification when someone has submitted the Contact Form on your site.
PDF Patient Forms
This feature allows your patients to download the PDF version of your practice intake forms directly from your website and submit them prior to their scheduled appointment. By providing PDF forms on your website, you can shorten wait times in your lobby and thereby the total amount of time your patients have to spend in your office.
Electronic Patient Forms
Automate your intake process by selecting the Platinum package which includes Electronic Patient Forms. Patients can fill out and submit forms online, or download and return them before their scheduled appointment. You can shorten wait times in your lobby and thereby the total amount of time your patients have to spend in your office.
EHR / Patient Portal Access
Integrate your EHR/Patient Portal system directly with your website and make it convenient for your patients to access the information they need. Making your site user-friendly and heavily utilized by your patients helps your site to be ranked highly in search engine results.
Google Analytics Dashboard
Get access to important metrics, such as how many people visit your site and where they are coming from on the web, all in an easy-to-read dashboard within your CMS Platform. The dashboard is user-friendly and easy to navigate so that with only little training you can effortlessly track your website statistics.
Existing Social Media Integration
Add links to your existing Facebook, LinkedIn or Twitter pages from your new website. Keep your patients and potential patients engaged with your practice by making it easy for them to find you on social networks.
Before your site goes live, you get the chance to review and approve every aspect of your site. We don’t hit the ‘LAUNCH’ button until you’ve completely happy.
In the age of the online healthcare consumer, no reviews or negative reviews online can seriously impact new patient acquisition. It is becoming increasingly important to stay on top of managing your online reputation. By choosing the Platinum package, you get a one year subscription for one physician to Reputation.com in partnership with Physician Strategy Group. Through the Reputation.com platform, you can monitor all rating sites, manage and respond to reviews, and easily request new reviews from your patients. More information.
READY FOR A NEW SITE?
In a few simple steps you can be on your way to a beautiful custom website with as little or as much input from you as desired. Ready? Let’s get started.
WHAT OTHERS SAY
This team was amazing. It was by far the easiest digital project I’ve ever been through. The support and speed is something I never expected in a website design project. Thank you.